Are you a healthcare media business?
Welcome to everyday community engagement.
A digital hub that connects your clinical ecosystems 24/7/365
SoloComm is a unique mobile-first platform that allows you to give your HCPs unprecedented levels of access to education, product support, peer collaboration and news. Any time, anywhere.
As a SoloComm partner, you’ll get exclusive access to the your own branded mobile app in your clinical areas, and complete control over user experience and commercialization strategy.
“This is the future of branding and physician communication.”
Dr. Anand Murthi MD || Chief, Shoulder and Elbow Surgery || MedStar Union Memorial Hospital, Baltimore USA.
Existing channels (print, email, websites, exhibitions, educational content and field sales) are designed help industry push their messages to HCPs. But clinicians told us they were hungry for a reputable and secure platform to converse between themselves.
So we built vGroups. It’s a peer collaboration module where clinicians can share information and ideas - on a platform where they also get fast and simple access to industry information and support.
The secret sauce?
Peer Collaboration.
“The community is your property, so you set the rules. You have the best read on the pulse of your users and can provide a space that suits their needs to connect with others, find information or collaborate.”
Venturebeat || “Going Solo to Build Community” || January 2023
Everyday
Education
It’s tough for HCPs to set aside the time for continuing professional education.
By coupling notifications with bite-sized educational content, you can encourage clinicians to use spare moments in the day to stay on track through the year.
Product info when users want it. Now.
Your app becomes an antidote to the fragmented information across a multitude of separate websites, publications and directories.
In SoloComm, product information is searchable, filterable and sortable. Companies can pay to include any media - images, sell sheets, videos, reimbursement information and website links.
The app becomes an HCP’s one-stop reference hub for their entire clinical ecosystem.
Hyper
Interactive
Coupled with in-app notifications, opportunities for data generation from polls, quizzes, samples requests, in-service requests and questionnaires abound on a mobile platform.
Unlike print and websites, SoloComm encourages interactive communications between peers - a critical factor that delivers HCP utility, engagement and retention.
Stop the Presses!
Interactive News is Here.
Mobile opens up a world of opportunity to increase engagement with news articles from your team, and posts from customer companies.
The app solely surfaces articles that are relevant the user, allowing them to consume information more efficiently, and without the distractions of social media feeds.
Converting interactions into live leads is particularly effective in the app, If an article is interesting, clinicians can either navigate to your associated web page, or swipe up and see their local rep at the related company (patent pending technology).
As the host, you curate the news in the feed, and can allow paying customers to post news via a simple web interface.
We asked 300 clinicians about a world in which they could get fast and simple access to their assigned company reps. The frequency they said they’d communicate with companies increased by 400%.
The platform harnesses profile data for registered company reps and HCPs to automatically provide clinicians with their company-assigned contacts in sales, marketing, clinical support or reimbursement.
Click here to learn more about auto-matching.
The Who’s my Rep? problem. Solved.
The app keeps track of companies and reps for me. It saves me time, so I can do what I do best: take care of patients.
Lee Rogers MD || President, American Board of Podiatric Medicine
HIPAA-Enabled Communication.
Built-in.
Your HCPs don’t need to share their email addresses or mobile phone numbers to communicate freely. Everything takes place in your app.
Communication can be live or asynchronous - by audio calls, video calls, chat, files, images, audio rooms, video presentations, webinars. What about emojis and reactions? ✅ 😁
Unlike websites, HCPs or company reps are always logged into the app. Over time, this enables the capture and analysis of valuable and actionable data - for you, and for your company customers.
Data
Collater
Get ready to supercharge
HCP engagement
It’s becoming increasingly challenging for MedTech and Pharma companies to access engaged clinicians. And if you can deliver, they’ll pay.
Your mobile app will support engagement across your existing channels (events, websites and publications). Above all, it’ll represent an entirely new channel for year-round clinician engagement that’s targeted, interactive, and a data-generating goldmine.
“vTail* has become my most used app. I am learning a ton from some of the most respected leaders in wound care.”
Kara Couch || Director, Wound Care Services at The George Washington University Hospital
*Our app in the US wound care market
In the same way that you generate revenue from your other channels (websites, events, eshots), your customers will pay for quality exposure to engaged HCPs in your app. But SoloComm comes with several advantages:
Recurring Revenue. As a year-round solution, we’ve demonstrated in our test market that vendors will pay via tiered subscriptions. This generates super-valuable recurring revenue.
Sales Team Budget Access. Since SoloComm includes powerful features for increasing sales team efficiency, you’ll be able to access budgets beyond the marketing department.
Quality Data. The analytics generated by your app will allow you to devise payment models aligned with accurate engagement metrics, specific contacts, connections, samples and in-service requests, or eyeballs.
Supplement existing revenue streams. While you may provide a service for eshot campaigns, for example, you can supplement these with push or in-app notifications that will certainly deliver superior open rates.
Revenue
Generation
A Tech Stack with Stacks of Tech
The complete solution comprises a customizable cross-platform mobile app supported by a comprehensive suite of tools and proven processes for registration, onboarding, user management, user analytics, user engagement and content management.
An April 2023 in-app poll of power users rated the app at 8.9/10.
“I commend the team for being ahead of the curve in bringing this long-overdue technology to the market.”
Dr. Sharat K. Kusuma, MD, FAAOS
Chief Medical Officer and Senior VP Business Development || Exactech, Inc.
See it in action
Contact us at solocomm@vtail.co or fill in the following form.